During an auction campaign it is quite easy to slip into the habit of concentrating all efforts and energy on the seller. Your valuable time is consumed with holding regular vendor meetings to condition them with feedback, data and current trends however the same energy needs to be dedicated to working with buyers.
Buyer meetings have so many benefits and should be a consistent inclusion in your auction process. Conducting buyer meetings is a great way to get the buyer committed and locked in well in advance. During your meetings you can address their individual situation, ensuring they qualify and gaining more insight into their potential budget. A buyer meeting will also give you the opportunity to discuss bidding strategies, ensure their finance and deposit is in order and gives you a chance to explore their settlement terms. Finally, buyer meetings will assist in giving your sellers confidence in the fact that you are dealing with the best possible buyers come auction day.
By conducting buyer meetings throughout your campaign you are significantly improving your chances of a sale under the hammer on auction day making it an essential part of your auction process. If you need training or guidance regarding how to conduct buyer meetings, then contact Metro Auctions today!