#metroauctiontip Number 2: Support your auction with VPA

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This auction tip will not detail why your vendor should pay for marketing, but will emphasise the need for a tactical marketing campaign to support your auction strategy.

A strategic campaign provides several tangible benefits that will be reflected in the sale price and the overall success of your auction. There is no doubt that quality real estate marketing attracts enquiries, encourages competition between buyers and acts as an insurance policy against underselling. With a strong marketing campaign you can rest assured, knowing that every suitable buyer in the market for this property has seen the advertising and been given the opportunity to inspect, present offers and bid at auction. There is certainly no one-size-fits-all solution for auction marketing, instead customising or tailoring your advertising to suit the property and effectively capture the interest of the most suitable prospective purchasers is imperative. Your marketing needs to be the perfect platform to launch the property into the marketplace, drive urgency, provoke emotion and deliver outcomes.

If you need training or guidance on how to pitch, secure and execute effective vendor paid marketing campaigns, then contact Metro Auctions today!

DAVID HOLMES — INDEPENDENT REAL ESTATE AUCTIONEER